Google — Training

Creative Director: Troy Chafin
Art Director: Ben King
Design: Malisa Kuch
Illustration: Nate Heiger

I worked with the CD to direct the creation of digital, print and event assets that turn retail sales associates into Google advocates. The year-round program improves product knowledge and brand engagement, boosting Google product sales and service adoption at stores across the US and beyond.

We crafted everything from notebooks, tote bags, stickers, and label pins, to presentations, info sheets and mobile apps. Google's brand has made huge strides with the Pixel phone and other hardware additions. Creating a design system that allowed Google's brand equity to shine through was key.

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