Each time I look at you, I’m limp like a glove and feeling like someone in love. —Bjork.
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Google — Training & Engagement

Creative Director: Troy Chafin
Design: Malisa Kuch
Art Direction: Ben King
Illustration: Nate Heiger
Creative: Victor Tolosa

We were tasked by Google to redesign their Training app experience. Sales associates do not have much time to learn about Google products and services while on the job, and are not incentivized to do so.

Our solution included a comprehensive UX overhaul, updated UI, and a revamped brand system.
Our strategic approach also included a badge rewards program that incentivizes users to unlock badges throughout each course.

Google retail sales associates were thrilled with the redesign and overall engagement increased dramatically, resulting in more effective on-the-floor customer sales techniques.

This is the bottom, only up to go︎.
Works & poems of Benjamin King ︎.