Instagram Los Angeles Lounge
Team: Meta Facilities and Brand
Art Direction: Ben King
Art Direction: Jeanne Modderman
Art Direction: Pamela Chen
Studios: Adi Goodrich
Team: Meta Facilities and Brand
Art Direction: Ben King
Art Direction: Jeanne Modderman
Art Direction: Pamela Chen
Studios: Adi Goodrich
We hired Adi to help us scope the redesign of our Instagram lounge in LA. The concept was to make a bold/expressive lounge where visitors would find inspiration, areas of rest and take partners to discuss a new product release.
We used a portion of the funds to purchase artwork from local artists and publishers and curated a library on the custom bookshelf. Drapery conceals the wall-mounted screen and a custom light box displays Polaroid self portraits. Adi also designed a hand painted mural to add color to an unused hallway. All furniture was sourced from high end designers from around the globe.
![](https://freight.cargo.site/t/original/i/cceababf3aaff0d4f684c4d828faec44feafc487dddae44eaa9d8c2b2a6eb312/InstagramLounge_0145.jpg)
![](https://freight.cargo.site/t/original/i/fbe77288a0e57e0efd665aa27d0f8d47fe000f7f8a2939a9559d84538b2bb1de/InstagramLounge_0291.jpg)
![](https://freight.cargo.site/t/original/i/e3171dbb5fb4c15082a85890f0c2de65d910c8d3b408e22f4fbe67a2d2f0d451/InstagramLounge_0125.jpg)
![](https://freight.cargo.site/t/original/i/90c4576faed3e8509877c4c6342872681d13592d6addffb5320df956c1fad49b/-181120-FBLA-firstlook-PCH01006-hi.jpg)
![](https://freight.cargo.site/t/original/i/73ad600c1a031f0520f96e2bda3007246ce68c9cc45084f0a9617ae31143ba3b/InstagramLounge_0271.jpg)
![](https://freight.cargo.site/t/original/i/0a031f469b2e5b5d1548126ca743499829ca574ab07fa9f0b0f7f43bffa889d3/InstagramLounge_0369.jpg)
![](https://freight.cargo.site/t/original/i/23187028fd6e38bb7e98322de813db4d9900a5b4534f31d502f3db21bf2ff0e4/InstagramLounge_0353.jpg)
A Perpetual Sunset —
Team: Meta Facilities and Brand
Art Direction: Ben King
Art Direction: Jeanne Modderman
Art Direction: Pamela Chen
Studios: Adi Goodrich
Team: Meta Facilities and Brand
Art Direction: Ben King
Art Direction: Jeanne Modderman
Art Direction: Pamela Chen
Studios: Adi Goodrich
Building the installation around the existing architecture of the stairway, we created a private photo activation pointing away from employees eating lunch. A series of cascading arches inspired by the Griffith Park Observatory is flanked by purple hued palm fronds, leading to a never-ending Los Angeles sunset.
![](https://freight.cargo.site/t/original/i/40989b2a79cdf34bf5e6df76173489a3e051192c63fdd939cceceeb5a87b3a5b/InstagramLounge_0034.jpg)
![](https://freight.cargo.site/t/original/i/f3306d3e2b2da273df4fcf8067bbe21e51b638c6ac118278ffd1dbb18724ebac/InstagramLounge_0526.jpg)
![](https://freight.cargo.site/t/original/i/7737f476cf61a5567442d27301d3ba2504e94dd9fccdce31de282641e8172ab6/InstagramLounge_0051.jpg)
![](https://freight.cargo.site/t/original/i/a423e89c0c23a61f175f06eb1cffce56e73196fa5c783dd84a47d5e49e5d83ed/InstagramLounge_0008.jpg)
![](https://freight.cargo.site/t/original/i/390633efe4c5b1a61fdf4f4924d560c58625e8347f9fd412170e53b9e39f43d3/InstagramLounge_0045.jpg)
![](https://freight.cargo.site/t/original/i/e4fef0f2487a432653eca9ec182a260d8e550fa89f53877bacef49031996e359/InstagramLounge_0506.jpg)
![](https://freight.cargo.site/t/original/i/3cb8516160138ee3b8041a8f2741249f2a9a5d76a3824a1aac62f4969a826d73/InstagramLounge_0090.jpg)