Popi CBD Identity
Creative Director and Partner
Develop a premium CBD lifestyle brand for all audience interested into alternative medicine and relief.
Creative Director and Partner
Develop a premium CBD lifestyle brand for all audience interested into alternative medicine and relief.
Popi is a cbd wellness brand focusing on creating products that inspire you to relax and ease your busy mind.
Inspired by the landscapes of the Bay Area, the value of self care and connecting the mind to the spirit. Our small but mighty team believes in the value of CBD and the benefits that come with it.
Inspired by the landscapes of the Bay Area, the value of self care and connecting the mind to the spirit. Our small but mighty team believes in the value of CBD and the benefits that come with it.
As the creative director, mid-level designer and intern, I held all the creative responsibilities for the development of the Popi Brand. Like any brand design process, I presented multiple iterations of the design to my partners and staff. In the end, we selected a direction that embodied a gentle personality and carried a hint of handcraft. The creation of the identity set was inspired by a the California poppy and our natural landscapes.
