Gradient Capsule
Art Director: Ben King
Creative Lead: Jeanne Modderman
Creative: Rahul Parikh
Producer: Hannah May
Agency: Crosby Studios
The Gradient Capsule is inspired by the minimal UI and design system of our platform. Simple in form with bursts of color pops, like Instagram.
Art Director: Ben King
Creative Lead: Jeanne Modderman
Creative: Rahul Parikh
Producer: Hannah May
Agency: Crosby Studios
The Gradient Capsule is inspired by the minimal UI and design system of our platform. Simple in form with bursts of color pops, like Instagram.
In collaboration with NY/Moscow design studio, Crosby Studio, we created a seamless structure that displayed the new colors from Brand Identity.
My objective was to ensure new expressions of the brand evolution was integrated into the sculptural monument. The vibrancy of the new gradient was animated through a softbox on the ceiling, spreading a color wash throughout the space.
My objective was to ensure new expressions of the brand evolution was integrated into the sculptural monument. The vibrancy of the new gradient was animated through a softbox on the ceiling, spreading a color wash throughout the space.
I worked closely with Crosby to refine materials, define user flow and craft photomoments within the installation.
Throughout the project we held brainstorms, sprints and weekly checking with the studio to align on milestones and sweat all the hidden details. In a small Brooklyn studio, we saw our concept grow day by day.
Currently, in our next phase we are developing an integrated AR filter with a full immersive feel.
Throughout the project we held brainstorms, sprints and weekly checking with the studio to align on milestones and sweat all the hidden details. In a small Brooklyn studio, we saw our concept grow day by day.
Currently, in our next phase we are developing an integrated AR filter with a full immersive feel.
